Our MarketVision grain marketing tool can help.

It’s early November, and the harvest is done or nearing completion. The game is in the last quarter, and we’re rounding the 18th hole. It’s time to check the scoreboard and see how you did.

Unfortunately, production agriculture is one of those rare places where there is no real, publicly available scoreboard. Actionable scores require measurement against some standard. “My team scored six runs, we scored 40 points, or I shot a 72” are inadequate, meaningless and potentially harmful assessments. How many runs or points did the other team score? Did your team score 40 while giving up 50 points, or score 6 runs while giving up 10, and did you play on a very difficult or cupcake course? Without knowing the measurement standard and context, you can’t know how well you really did.

Trust, but verify.

There was an old television show called “Who Do You Trust” starring Johnny Carson before he became really famous on “The Tonight Show.” The game involved couples being asked questions. One of the couples would be informed of the questions in advance and decide whether they would answer the question personally or defer to their partner (typically the spouse) as more likely to know the answer. Growers have the same choice. Who do you trust? Someone who sells to you, advises you but does not know the real score and might be reluctant if he knew? Or someone who sells you nothing but the real score with no conflict of interest?

Toward the end of the Cold War, President Reagan issued the famous injunction with respect to the Soviet Union’s representations regarding nuclear arms: “Trust but verify.” That is good advice in most circumstances including this one. “Plan, Do, Check, Act” is the cycle followed in most business endeavors.

The “Check” step is critical to growers.

Applied to growers, some of the “How do you know?” questions that often go unanswered are:

• Did you do well or does Mother Nature get the credit; or, Did you have to overcome Mother Nature’s negative contribution? How do you know?

• How well did you do, compared to other growers under comparable conditions of soil and weather? Were you better or worse? How do you know?

• Were you consistently good, or were there management zones where you underperformed compared to your performance in other management zones? How do you know?

• How did your production compare to the county average production? How do you know?

• How much better did the higher producers perform — say the top 25% of growers? How about the worst performers — say the bottom 25%? How do you compare to them? How do you know?

• How well did you market your grain? Were you at, above or below your fellow growers in your county? Did you obtain your fair share of the crop dollar? By the way, what is the county average? How do you know?

• How well did you market grain compared to the county average in each of the last 5 years? Is your county average a good measure of performance? How do you feel about average performance? How do you feel about getting average advice from consultants? The average is produced by all of the decision-makers — growers, brokers, and consultants in the county. It is the average quality of decision making. Are the growers in your county really good at grain marketing, and does the average represent very good performance on a broader scale? How do you know?

• Does your advisor tell you how you performed competitively, in the same way investors are compared in stock and bond performance? Do you know your performance compared to indices, benchmarks and other standards?

You should know better, and data is the answer.

If you don’t know the answers to the foregoing questions, you can’t know how you really performed in production or grain marketing. You are in the same position as the guy who knows his team scored 6 runs, 40 points or shot a 72 but does not know if his team won or lost.

Main Street Data was created to provide those answers and more. Our motto is: “You should know better, and you can.”

We can tell you if your production is average in your area compared to others farming under comparable conditions. We have seen that production differences are the result of better soil and other growing conditions, and we normalize for those factors to assure you are fairly compared. Your ranking, for better or worse, is a result of your decisions and execution, and that information is a road map to better performance.

If you know your current status, you can chart your destination.

Have you seen those “you are here” maps in malls and theme parks? You need to know where you are to plot a course to where you want to be. If others are producing at 220 bushels per acre and you are producing at 200, wouldn’t that be good to know, particularly if the reason for that success is simply better decisions and execution? These factors are completely within your control.

Main Street Data measures against percentiles, and each percentile point of improvement is valuable. For instance, for Iowa corn growers the profit difference between the 50th and 60th percentile is $22.50 per acre – all the result of better decisions and execution in comparable conditions and after costs.

We can tell you production, in BPA, for the bottom 25% to the top 5% of growers in your area and all points between for the last 10 years. We can show you where you are in an improving trend or declining trend when weather effects are removed from the equation.

Main Street Data has collected a great deal of production and price information that permits us to closely estimate the average price for corn or soybeans per bushel received in your county for all of the last 8 years. Our MarketVision product shows results at $50 per acre higher prices over the last 8 years.

And MarketVision can show if you are equal to, better than, or not as good as your fellow growers in production and marketing.

Now is the time to act.

Main Street Data was founded by professionals who come from outside agriculture and have created and worked with data science-based measurements in other industries for many years. We recognized that those data science approaches were non-existent in agriculture. So, we spent years and $80M collecting 1.3B yield samples, 30B field data elements, 23 naturally occurring field and weather elements for each sample and weather over the last 20 years. The data set is ~7T and growing every day.

We knew that new approaches to performance measurement could transform agriculture. To assure complete objectivity, Main Street Data has declined to sell agronomic products and advice — we have no reason to shade the truth or bias the result.

Market Vision is a terrific grain marketing tool, based on those trillions of data elements and combined with years of market data. MarketVision provides valuable insights into when you should consider selling, and we provide the county average standard by which you can judge your performance. We can provide other surrounding county averages as well, to expand your basis for comparison. We are so confident in MarketVision that we provide a money-back guarantee: If you are not completely satisfied in the first 90 days, we refund your money with no questions asked.

Let data help you market your grain better.

Main Street Data spent years collecting data in the most careful fashion possible – all calibrated, curated, and subjected to world-class data science. No one’s data matches the quality of Main Street Data.

Take a moment to go to www.mainstreetdata.co. We don’t ask for any of your information, and we guarantee you will become more informed about answering the “How do you know” questions and knowing the true score of the game.


MarketVision Means Substantial Gains

Our backtests show an average gain of $50 per acre over calculated USDA average sold prices in the past 7 years.

Watch Tim Davis explain the power of MarketVision in the video.



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