To understand performance, get to the heart of the data.

Growingscore

GrowingScore normalizes external factors, to reveal the genuine performance of farming practices – by providing insurance and lending professionals with additive data that reveals a more accurate picture of consistent crop production.

To understand performance, get to the heart of the data.

Growingscore

GrowingScore normalizes external factors, to reveal the genuine performance of farming practices – by providing insurance and lending professionals with additive data that reveals a more accurate picture of consistent crop production.

Knowing the benchmark means knowing true performance.

GrowingScore benchmarks grower production by normalizing the influence of weather and other uncontrollable factors, to reveal the actual performance attributable to farming practices. By benchmarking grower production history, firms can highlight meaningful trends. When grower benchmarks are consistent, the result is lower risk and better outcomes.

Understand grower performance within the context of benchmarks.

 

While this grower’s actual production for 2014 looks low when compared to typical performance, it’s a relatively successful 60th percentile when contextualized with the other years’ benchmarks.

GrowingScore

HOW IT WORKS

Main Street Data leverages the power of data giant IBM, applying machine learning and human intelligence to massive amounts of weather and related data.

  • Subscription cost is $100 per farm, with field boundaries defined by the user
  • 10-year benchmarks are included on corn & soybeans, for an unlimited number of fields within each farm

Access our proprietary data science through our web app, which allows you to view maps and download data. To view the standard SaaS agreement, click here.

What Drives the Score?

  • Individual grower yields by field, crop, practice, and year
  • Percentile benchmark scores for each grower

Risk Assessment Features

  • Normalized production data without the influence of weather and other uncontrollable factors
  • Grower benchmarking for superior risk assessment alongside peers
  • Easily accessible and actionable data

Risk Management Benefits

  • Develop risk profiles against benchmarks in addition to production history
  • Normalize grower production for a true picture of consistent farming practices
  • Apply new data set to existing actuarial data, to highlight trends

Our subscriptions can be custom designed to meet the needs of your enterprise. To find out more about these agile solutions, contact one of our sales executives.

Ronald LeMay

Ronald LeMay

CHIEF EXECUTIVE OFFICER

Insurers, Reinsurers & Lenders
816.533.7246
EMAIL

Kathy Walker

Kathy Walker

CHIEF TECHNOLOGY OFFICER

Insurers, Reinsurers & Lenders
816.533.7249
EMAIL

Ag Data Science Done Right

The Main Street Data forecasting model leverages a massive amount of yield and weather data elements to identify and interpret causes, as well as measure, monitor, and forecast a wide variety of outcomes. This crop forecasting model is based on MSD’s proprietary Crop Stage approach, applying machine learning to billions of samples of yield and 10s of billions of field and weather-related data elements. The analytical interpretations derived from this powerful forecasting model are valuable to a wide range of users, including growers, traders, insurers, lenders, agronomists, and co-ops.

See How Human Intelligence is Transforming Data Science.

Data Elements Include:

  • soil characteristics
  • water holding capacity
  • water availability at multiple depths
  • trillions of historical weather data elements
  • weather forecasts ranging from 15 days to 6 months
  • 1.3B yield samples across 26 states

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Bringing Human Intelligence to Data Science in the Ag Space

Main Street Data

6701 W. 64th Street  |  Building 5, Suite 320  |  Mission, KS 66202  | 816.533.7247

 

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