Want an extra
$50
per acre?
Knowing the market means knowing when to act.
MarketVision is a digital farm management tool that that helps growers optimize grain trading and profits. It can be used during the growing season to dynamically estimate harvest yield as the season progresses and assist the grower in timing grain marketing decisions. The tool incorporates best in class weather data from IBM and provides local weather conditions, market views, and grain marketing information. The combination of proprietary data analytics from Main Street Data and IBM delivers growers a reliable solution to optimize and enhance their grain marketing decisions.
Data Visualization shows sell and hold window
Using proprietary data science, MarketVision creates sell and hold windows throughout the year, helping growers understand the best times to sell a portion of their grain. MarketVision also help growers find and choose a delivery point, resulting in current basis and cash price opportunities at that site.
The above sell windows (shown in green) reveal opportunities for growers to sell grain and potentially increase revenue
How to set up your MarketVision farm
How to set up your MarketVision dashboard

HOW IT WORKS
Main Street Data leverages the power of data giant IBM, applying machine learning and human intelligence to massive amounts of weather and related data.
Access our proprietary data science through our web app. To view the standard SaaS agreement, click here.
Grain Marketing Features
- See indicators that support sell / hold decision-making
- Forecast yields with exceptional accuracy
- Determine whether a potential grain sale is competitive
Grain Marketing Benefits
- Understand where a selected farm, field, or crop stands financially
- Get unbiased decision support to help with market timing
- Put current basis into historical perspective
- Separate your farm into as many entities as desired, and monitor each one for profitability
What Drives the Grain Marketing Model?
- Meticulous data analysis produced by a unique data set, carefully curated and subjected to a superior level of quality assurance
- Access to data visualization, as well as the data behind it
Profit from MarketVision
National Fair Value is based on national and global economics, including the market cost of carry
Local Fair Value derives from the National Fair Value for a given elevator or farm
See daily field level forecasts that drive farm profitability
Understand your break-even point and projected year-end profitability, every day, with our integrated crop production forecast for your farm. This process helps a grower manage his true percent sold, as his crop shrinks or grows throughout the season. The value is derived by avoiding an oversold status in small crop years, while taking advantage of higher early season prices in high-yield years.
Our MarketVision subscriptions can be custom designed to meet the needs of your enterprise. To find out more about these agile solutions, contact our sales executive.

Ag Data Science Done Right
The Main Street Data forecasting model leverages a massive amount of yield and weather data elements to identify and interpret causes, as well as measure, monitor, and forecast a wide variety of outcomes. This crop forecasting model is based on MSD’s proprietary Crop Stage approach, applying machine learning to billions of samples of yield and 10s of billions of field and weather-related data elements. The analytical interpretations derived from this powerful forecasting model are valuable to a wide range of users, including growers, traders, insurers, lenders, agronomists, and co-ops.
See How Human Intelligence is Transforming Data Science.
Data Elements Include:
- soil characteristics
- water holding capacity
- water availability at multiple depths
- trillions of historical weather data elements
- weather forecasts ranging from 15 days to 6 months
- 1.3B yield samples across 26 states
Ag Insights
Knowing Better Means Knowing Sooner
Tim Davis Chats with Chip Flory of AgriTalk about the Power of Ag Data Analytics
Tim Davis was recently interviewed by Chip Flory on Farm Journal's weekly AgriTalk show, where they discussed grain markets and the Main Street Data MarketVision tool.Here's a sampling of what Tim had to say when he and Chip discussed the power of data analytics and...
Main Street Data Sponsors Grain Market Chat at Top Producer Summit
Farm Journal Top Producer Summit Grain Market Lunchtime ChatThursday, February 25 at 12:00 Central Join Tim Davis, Chip Flory of AgriTalk, and top producers to discuss current grain markets, and where we're headed as we move into the 2021/22 season. The Top Producer...
Main Street Data Brings Valuable Insights to Growers
Main Street Data is constantly improving our grower solutions Main Street Data is a small company with a large ambition, to increase the productivity of the Ag Ecosystem by using data to drive better decisions. In order to bring that vision to scale we welcome...
Bringing Human Intelligence to Data Science in the Ag Space
Main Street Data
6701 W. 64th Street | Building 5, Suite 320 | Mission, KS 66202 | 816.533.7247