Know when to sell, and when to hold.


Market Vision gives growers a powerful daily view into the profitability of their farming enterprise, by updating daily crop size, break-even price, percent sold, and potential year-end revenue.

Know when to sell, and when to hold.


Market Vision gives growers a powerful daily view into the profitability of their farming enterprise, by updating daily crop size, break-even price, percent sold, and potential year-end revenue.

Knowing the market means knowing when to act.


MarketVision is a digital farm management tool that that helps growers optimize grain trading and profits. It can be used during the growing season to dynamically estimate harvest yield as the season progresses and assist the grower in timing grain marketing decisions. The tool incorporates best in class weather data from IBM and provides local weather conditions, market views, and grain marketing information. The combination of proprietary data analytics from Main Street Data and IBM delivers growers a reliable solution to optimize and enhance their grain marketing decisions.


Data Visualization shows sell and hold window

Using proprietary data science, MarketVision creates sell and hold windows throughout the year, helping growers understand the best times to sell a portion of their grain. MarketVision also help growers find and choose a delivery point, resulting in current basis and cash price opportunities at that site.

The above sell windows (shown in green) reveal opportunities for growers to sell grain and potentially increase revenue

Preplanting Radar logo


Main Street Data leverages the power of data giant IBM, applying machine learning and human intelligence to massive amounts of weather and related data. 

Access our proprietary data science through our web app. To view the standard SaaS agreement, click here.

Grain Marketing Features

  • See indicators that support sell / hold decision-making
  • Forecast yields with exceptional accuracy
  • Determine whether a potential grain sale is competitive

Grain Marketing Benefits

  • Understand where a selected farm, field, or crop stands financially
  • Get unbiased decision support to help with market timing
  • Put current basis into historical perspective
  • Separate your farm into as many entities as desired, and monitor each one for profitability

What Drives the Grain Marketing Model?

  • Meticulous data analysis produced by a unique data set, carefully curated and subjected to a superior level of quality assurance
  • Access to data visualization, as well as the data behind it

Profit from MarketVision

National Fair Value is based on national and global economics, including the market cost of carry

Local Fair Value derives from the National Fair Value for a given elevator or farm


See daily field level forecasts that drive farm profitability

Understand your break-even point and projected year-end profitability, every day, with our integrated crop production forecast for your farm. This process helps a grower manage his true percent sold, as his crop shrinks or grows throughout the season. The value is derived by avoiding an oversold status in small crop years, while taking advantage of higher early season prices in high-yield years.

See your farm’s weather factors, including evapotranspiration and precipitation, at-a-glance. 

Our subscriptions can be custom designed to meet the needs of your enterprise. To find out more about these agile solutions, contact one of our sales executives.

Tim Davis

Tim Davis


Cooperatives, Grain Marketing Advisors, & Ethanol facilities 

Michael X. Feeney

Michael X. Feeney


Traders, Risk Managers & Hedgers, Cooperatives

Ag Data Science Done Right

The Main Street Data forecasting model leverages a massive amount of yield and weather data elements to identify and interpret causes, as well as measure, monitor, and forecast a wide variety of outcomes. This crop forecasting model is based on MSD’s proprietary Crop Stage approach, applying machine learning to billions of samples of yield and 10s of billions of field and weather-related data elements. The analytical interpretations derived from this powerful forecasting model are valuable to a wide range of users, including growers, traders, insurers, lenders, agronomists, and co-ops.

See How Human Intelligence is Transforming Data Science.

Data Elements Include:

  • soil characteristics
  • water holding capacity
  • water availability at multiple depths
  • trillions of historical weather data elements
  • weather forecasts ranging from 15 days to 6 months
  • 1.3B yield samples across 26 states

Ag Insights

Knowing Better Means Knowing Sooner

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Bringing Human Intelligence to Data Science in the Ag Space

Main Street Data

6701 W. 64th Street  |  Building 5, Suite 320  |  Mission, KS 66202  | 816.533.7247


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