Leverage data science for a more predictable planting.

Preplanting Radar

Preplanting Radar is a unique tool that provides a window into the upcoming growing season – allowing insurers and lenders to asses location risk and make more informed ceding decisions.

Leverage data science for a more predictable planting.

Preplanting Radar

Preplanting Radar is a unique tool that provides a window into the upcoming growing season – allowing insurers and lenders to asses location risk and make more informed ceding decisions.

Knowing the details means knowing the risk.

 

Preplanting Radar provides highly specific, quantitative risk analysis of soil characteristics, to more accurately inform ceding decisions. Our geographically-specific data provides a sound basis for assessment of relative drought/excess moisture risk, and our data sets include water holding capacity and water availability at multiple depths to better identify pre-planting risks. This risk assessment is based on our proprietary 1.3B samples of yield, carefully collected across millions of acres and 26 states – as well as 20 years of detailed weather matched to the sample locations.

Sophisticated data maps show the effects of long-range weather forecasts on crop development.

Preplanting Radar logo

HOW IT WORKS

Main Street Data leverages the power of data giant IBM, applying machine learning and human intelligence to massive amounts of weather and related data.

 

  • Nationwide views
  • Updated 2x daily for most attributes
  • Visualization maps

Access our proprietary data science through our web app, which allows you to view maps and download data. To view the standard SaaS agreement, click here.

Risk Assessment Features

  • Forward-looking simulations of how crops react to weather
  • Visual representations of future crop development
  • Easily accessible and actionable data

Risk Management Benefits

  • View the effects of uncontrollable elements on crops, well before planting
  • Forecast crop development, accounting for long-range weather impacts
  • Simulate future crop growth, as visualized in local maps

What Drives the Preplanting Model?

  • Geographically-specific data
  • Analysis of water holding capacity and availability at the root zone
  • Identification of the relative risk for drought and excess moisture in pre-planting locations

Our MarketVision subscriptions can be custom designed to meet the needs of your enterprise. To find out more about these agile solutions, contact one of our sales executives.

Ronald LeMay

Ronald LeMay

CHIEF EXECUTIVE OFFICER

Insurers, Reinsurers & Lenders
816.533.7246
EMAIL

Kathy Walker

Kathy Walker

CHIEF TECHNOLOGY OFFICER

Insurers, Reinsurers & Lenders
816.533.7249
EMAIL

Ag Data Science Done Right

The Main Street Data forecasting model leverages a massive amount of yield and weather data elements to identify and interpret causes, as well as measure, monitor, and forecast a wide variety of outcomes. This crop forecasting model is based on MSD’s proprietary Crop Stage approach, applying machine learning to billions of samples of yield and 10s of billions of field and weather-related data elements. The analytical interpretations derived from this powerful forecasting model are valuable to a wide range of users, including growers, traders, insurers, lenders, agronomists, and co-ops.

See How Human Intelligence is Transforming Data Science.

Data Elements Include:

  • soil characteristics
  • water holding capacity
  • water availability at multiple depths
  • trillions of historical weather data elements
  • weather forecasts ranging from 15 days to 6 months
  • 1.3B yield samples across 26 states

Ag Insights

Knowing Better Means Knowing Sooner

Main Street Data Featured in the Lincoln Journal Star

Main Street Data Featured in the Lincoln Journal Star

Dry conditions expected to continue into 2021 As seen in the Aug 23, 2020 Lincoln Journal Star Main Street Data, an ag data science company that forecasts yield, forecasts dry conditions through January 31, 2021.   The Minnesota Ag Statistics report for...

Bringing Human Intelligence to Data Science in the Ag Space

Main Street Data

6701 W. 64th Street  |  Building 5, Suite 320  |  Mission, KS 66202  | 816.533.7247

 

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